Bespoke services, flexible help, pick + mix planning!

HELLO! I’m Laura…

I’m a wedding planner and run a multi award winning blog as the backbone to my website offering planning tips, advice and inspiration to those planning a wedding. My planning services are bespoke and flexible, so my tag line is ‘pick + mix wedding planning’. Couples can pick and choose which elements they need help with and we’ll take it from there.

I offer creative ‘pick + mix’ solutions to planning, budgeting, and coordinating weddings. And I’m obsessively organised. The experience has to be easy, yet unique, innovative, and personal for my clients. Above all, it should be stress free and fun. It’s a celebration after all!

I have personally planned and worked on some 170+ weddings and events to date (under Devine Bride and as a consultant at a handful of wedding venues), and I know what’s worked, what’s not, and what’s fun!

From planning power hours to partial planning, help on the day to hire a bridesmaid, and everything in between! My speciality is difficult dry hire venues. I’ve planned and styled a goth wedding in an industrial metal works warehouse but also an ex fashion editor’s pretty Chiswick marquee wedding too. I’ve planned a wedding at the Love Actually church followed by the most elegant Christmas reception, but also many a warehouse party wedding.

I tend to help couples who know what they want and what they are doing, who are generally quite creative and non-traditional, but just need a hand to bring their vision to life, hone in on the finer details of the planning, and make it all happen on the day.

I am based in East London but, due to popular demand, I also have a Glasgow based team for venue dressing, set up and styling (in addition to my London based planning team – which is me and a few wedmin helpers, plus a few trusted freelancers for wedding day help as needed).


Good to Know

  • I try to chat with couples on Facetime or Skype for their initial consultation, but also love meeting for drinks anywhere we can make it work around my crazy self employed weekday schedule, and around seeing my husband.
  • I love working with fun couples on bespoke weddings.
  • I only take on a few full planning and partial planning packages a year to be able to focus on them fully, and give them plenty of planning time.
  • The rest of my bookings are made up from a mixture of my pick + mix services.
  • I don’t work on commission. Ever. Working on a commission basis promotes favouritism, and my aim is always to match the right supplier to the right client – for the client’s needs and wants only.
  • I’m not a fan of traditions, hierarchy’s, or anything that doesn’t promote equality.
  • I’m also not fond of chair covers.
  • I don’t wear black at weddings as guests usually think I’m the caterer!
  • I usually wear a smart colour so I’m easily found and identifiable, by guests and staff alike, however my aim is to blend in as if I were a guest (dress code wise).
  • I hate clipboards and headsets and don’t use them at weddings!

For peace of mind, I am also:

💪🏼 Fully insured
💪🏼 Level 2 Emergency First Aid trained
💪🏼 Level 2 Fire Safety & Fire Warden trained


My Working Week Consists of…

  • 3 days a week I’m either at my desk in my (pink) home office in Walthamstow or working from The Wing in Fitzrovia
  • 2 days a week I freelance at a wedding venue in Islington (usually Wednesdays and Fridays)
  • My weekends are usually spent wedding-ing Mar-Oct
  • …I sometimes see my husband on a Sunday!
  • At Christmas time I work on a lot of corporate Christmas parties and events (usually Oct-Jan)



Who am I, what do I do, and what is pick + mix wedding planning?



Press and accolades

Devine Bride was a finalist at The British Wedding Awards 2018, Wedding of The Year with Easy Weddings 2018, and The UK Blog Awards 2018.  Devine Bride won highly commended in the Wedding and Events category at the UK Blog Awards 2017, won Wedding of the Year 2017 with Your London Wedding Magazine, and won Best Rising Star at the Wedding Blog Awards 2016.

Devine Bride has been featured in Perfect Wedding Magazine, Wedding Ideas Magazine, Your London Wedding, Zexy Premier Magazine (Japan), Scottish Wedding Directory, Tie The Knot Scotland, Easy Weddings, Bridal Buyer, and, a personal favourite of mine, The Motherwell Times (my hometown paper!).

I used to write regularly for the Scottish Wedding Directory, and was formerly a contributing writer for Vows and Venues.

I have also had my own wedding featured in Wedding Ideas Magazine, Your London Wedding, the Scottish Wedding Directory, Ultimate Wedding Magazine and Easy Weddings.




A bit more about Laura Devine…

I’m Glasgow born and bred, but live, work and play in London.  In fact, Scotland meets London was the theme for my own wedding (some years ago now).

Before I started my business in 2015, I worked at a family run perfume house, and before that I earned my organisational stripes in merchandising and operations roles for a TV shopping channel, a high end Japanese fashion chain and a luxury global skincare brand.  When you put my experience together with my degrees (Product Design from the Glasgow School of Art and Fashion Marketing from the London College of Fashion) it’s a wonder I didn’t start planning weddings sooner.

Now over 170+ weddings and events later, it’s fair to say that there’s not much I can’t coordinate.  But although I have vast experience in operational business strategy, project management and budgeting, I have no formal training in wedding planning.  I’ve learned on the job, learned from my clients, and learned through freelancing and partnering at different venues to continuously keep up with the field.  I approach my business from a client’s point of view – as a partner rather than a supplier. I’ve been through it (myself, and as a bridesmaid three times), so I know the ups and downs and the stresses – as well as a lot of tricks.

Ultimately though, it’s all about making people happy – and I love that. 


Great Loves

After my husband, my greatest love is travelling.  It’s the only thing you can buy in life that makes you richer.  Travelling used to be our biggest extravagance.  That and wine, where ever I go (Saint-Émilion and Mendoza have been favs so far).

However since we moved up to Walthamstow, renovating our house has taken over our lives, and our finances…!

I’ve lived in London for over 12 years now and love the food and restaurant scene here.  Finding new places to go for brunch on a Sunday after a wedding on a Saturday is one of my favourite things!  But dinner at Morito in Hackney would be my perfect date night.

I love working in the wedding industry because I love making people happy, there’s no better feeling. 


Smaller Loves

Other smaller loves include Crosstown doughnuts, bad 90’s dance music, cheesy electro music, and partying in general! 


TV Shows of Choice

Mindhunter, Mad Men, The Handmaid’s Tale, The Crown, and Gogglebox. 


Drinks of Choice

Prosecco for every day, a Margarita if I’m feeling fun.

A vodka or gin if I can’t decide – but always with lemonade, never with tonic!


Read more about me in my Supplier Spotlight Interview here – my loves and hates of the wedding industry, my biggest pet peeve and my guilty pleasures!








Please email any hellos or enquiries to laura@devinebride.co.uk